Moon Feels

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Project Info

Moon Feels started as a small business, but within a couple of months, it grew rapidly. As the company grew, the founder, Jazzmin, wasn’t sure where to go with its branding and conceptual identity. Seeks Studio helped to create an identity that captured the magical story of Moon Feels.

The design had to be contemporary and modern, while simultaneously speaking to a wide range of people. It had to demonstrate that Moon Feels is the place to go for your crystals and other spiritual items.

For type, we went with a modern serif font called Losta Masta designed by Creativemedialab combined with the classical sans-serif Circular, designed by Laurenz Brunner. For the colours, we developed a neutral palette that complimented the products, with a splash of light blue to give the overall fresh and youthful feeling.

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