The New Normal emerged out of the Black Lives Matter movement and quickly became a hit in Amsterdam. They felt that they had outgrown their branding and conceptual identity. They were ready to grow with #BLM and find their place in the intersectionality sphere.
Seeks Studio helped TNN capture this identity and give it a visual form. We developed a range of unique content items to bring their offline events online and provide the opportunity for more people to become a part of The New Normal collective.
Seeks Studio helped The New Normal with the process of understanding what topics would make the company truly intersectional. Seeks Studio worked closely with The New Normal to produce its third event, and kickstart many of its supporting internal systems.